Camila with her dog, and a note reading: hey, can i get that 1st draft by today pls?

content marketer + copywriter + creative strategist

blinking cursor, meet your match.

as a bilingual copywriter and strategist, i've helped build multi-channel campaigns across paid social, email, and web for hospitality, e-commerce, saas, and lifestyle brands.

good copy comes from understanding why an audience does what it does, and that curiosity is what keeps me digging: researching audiences, testing assumptions, and figuring out what actually makes people tick.

8+ yrs
in content marketing
$800K+
revenue generated for a single
client across paid campaigns
Global perspective
Written for audiences in Australia, the US, the UK, Spain, Portugal, and across Latin America
Full-funnel ownership
from the hook that stops the scroll to the landing page that closes the sale

what it's like to work together

“It was an honor to have Camila on the team and have her work and creativity help take my agency to the next level in all aspects — brand awareness, community building, and creative execution!”

cassandra le, founder @ the quirky pineapple studio

portfolio

Selina

one brand voice,
in two languages,
across 160+ destinations.

Global Brand Copywriter · Hospitality & tourism · 2018—2024

the goal

sell stays at 160+ boutique hotels and hostels across six continents, and build demand for new locations before they opened their doors.

what that took

01

full-funnel copy across email, landing pages, paid media, ux, and a dedicated landing page per country.

02

developing and iterating 20+ google and meta campaigns a month, as well as email campaigns with subject lines and ctas tested constantly and rewritten whenever the numbers said so.

Email A/B testingPaid social & searchBilingual SEOApp & UX copy

results

26.8%email open rate,
up from 15.5%
9:1estimated return on ad spend
$6,931annualized revenue
per bedspace

the work

Wynwood House

meta campaigns and lifecycle email marketing across six markets.

Creative Copywriter · Short & long-term property rentals · 2023—Present

the goal

grow two sides of the same company: short-term stays for digital nomads and remote workers, and turnkey property sales for real estate investors.

what that took

develop a separate paid media and email marketing strategy for each audience, and adapted for each latin american market where the brand operates.

Meta campaignsLifecycle emailMulti-market

results

$448Kpurchase conversion value across three markets
$4.91average cost per purchase
13—20%purchase rate on campaign traffic

the work

Unreal Fields

A full email funnel, built from start to end.

creative copywriter & brand specialist · apparel & women's footwear · 2020—2023

the goal

give a young footwear brand a voice people would engage with, as well as a reason to come back after the first order.

what that took

01

building the whole lifecycle email program from scratch: from welcome through abandoned cart, post-purchase, and winback.

02

ensuring the same voice ran across paid media, launches, web and blog copy, and organic social.

Lifecycle emailDirect responseOrganic socialEcommerce

results

33%average email open rate
2.1%click-through rate
1.2K → 10Kcommunity grown organically

the work

Bumble

Keeping the message intact across five markets.

Localization Specialist & Creative Consultant · Dating app · 2023—2024

the goal

decide whether a global campaign would land in five key latin american markets, and rebuild it so it did.

what that took

transcreating across in-app copy, paid ads on meta and youtube, video scripts, and out-of-home advertising like billboards, with every concept research-checked for cultural authenticity before it ran.

TranscreationCultural researchGlobal → local

results

5LATAM markets localized
en / esnative-fluency transcreation
Brief → conceptdeveloped alongside
the Global Marketing Team

the work

The Quirky Pineapple Studio

organic content strategy for thought leaders and business owners.

Copywriter & Content Strategist · Brand & marketing · 2020—2025

the goal

grow our clients' audiences and businesses through organic content strategy, voice-matched content, and performance-driven optimization

what that took

01

running content strategy and editorial calendars for 5+ client accounts at once: social, seo blog content, newsletters, and automated email flows, all written to the client's brand voice.

02

building the studio's own organic sales strategy while reporting to the ceo monthly on performance and what to change next.

Editorial strategyEmail automationSEO contentReporting

results

$17,000in new client contracts from one organic strategy
5+client accounts run in parallel
agency newsletterresearched, written,
and shipped bi-weekly

the work

Static Media

Long-form editorial, cut down to hold attention.

Short-Form Video Script Writer & Editor · 2023—Present

the goal

turn long editorial articles into short videos people actually finish.

what that took

producing voiceover-ready scripts for pop culture, entertainment, and lifestyle platforms, built around a hook and a structure that holds retention, with the supporting footage sourced to match.

Script writingHooks & retentionVisual sourcing

results

150K+total organic views
9Msnapchat subscribers
Retention-firsthook and structure per script

the work

copywriting work

a collection of copywriting work, including email, landing pages, and more.

Selina

Unreal Fields

Gold Tree Hospitality

Revista Arcadia

a short-form video series for revista arcadia, colombia’s arts and culture magazine. “los libros de…” featured an intimate look at some of the country’s most respected authors and their libraries. “oficios de la memoria” profiled people keeping old trades alive. i was part of the creative team, working on concept and creative direction.

Camila as a child in a car, beside a tweet reading: I've spent my whole adult life chasing the high of a scholastic book fair

about me

People say I have a way with words. I like to believe them.

in 2016, i packed up my life and moved halfway across the world to work as a content specialist. hungry to prove myself and willing to try anything, it was my first real shot at digging deeper into what people engage with online and what makes them stop and look.

since then, i've written and shaped campaigns for hotels, dating apps, e-commerce brands, and SaaS companies.

when i'm not hunched over my laptop (or researching ways to get rid of my back pain), you can find me cuddled up on the couch with my personal lap-warmer, mamba, or enjoying the finer things in life: wine, tapas, and reading books in the sun.
Bilingual copywriting
Content strategy
Lifecycle marketing
Performance creative
Script writing
Cross-channel localization

carrier pigeons are out of style. let's email.

camila@camilaperezbotero.comLinkedInDownload CV
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